The Hard Truth: The Environmental Toll of Fashion & Wall Décor

🌊 Water: The Price We Pay for Style

• The fashion industry consumes 79 trillion liters of water every year, enough to quench the thirst of the entire human population for 12 years.
• 1 cotton T-shirt = 2,700 liters of water, enough for a person to drink for 2.5 years.
• Textile dyeing is responsible for 20% of global industrial water pollution, turning major rivers into toxic waste zones. Cities like Tirupur in India—once called the “Knitwear Capital”—are now struggling with poisoned waterways.

How Solo-Verse is Changing This:

✅ We use organic cotton, hemp, and bamboo, which require 90% less water than conventional cotton.
✅ Our wall clothing is crafted from recycled materials instead of water-intensive plastic-based wallpapers.

🏭 Carbon Footprint: More Than All Flights Combined

• The fashion industry accounts for 10% of global carbon emissions, more than all international flights and shipping combined.
• Every year, the wallpaper and décor industry generates millions of tons of waste, much of which is non-biodegradable.
• Polyester, a common synthetic fabric, emits 3x more carbon than cotton and releases microplastics into the environment.

How Solo-Verse is Reducing the Footprint:

✅ We use natural, biodegradable fabrics that require less energy to produce.
✅ Our low-VOC, sustainable wallpapers eliminate plastic and toxic emissions.

🛢 Textile Waste: The Landfills Overflow

• The world generates 92 million tons of textile waste every year, with 85% of clothes ending up in landfills or being burned.
• In India, 60% of clothing waste is discarded without recycling, causing toxic landfill buildup.
• Synthetic wallpapers take decades to decompose, releasing harmful chemicals into the air and soil.

How Solo-Verse is Fighting Textile Waste:

✅ We believe in "Buy Less, Choose Well"—our garments are designed to last, not be replaced every season.
✅ We create wall clothing from recyclable and biodegradable materials, so your home décor doesn’t become landfill waste.

🦠 Microplastics: The Invisible Danger

• Washing synthetic clothes releases 500,000 tons of microplastics into the ocean every year.
• These particles enter our food chain, harming marine life and eventually reaching our plates.
• Most wallpapers are made from PVC (vinyl), a petroleum-based plastic that releases harmful toxins throughout its lifecycle.

How Solo-Verse is Preventing Plastic Pollution:

✅ We eliminate synthetic fabrics like polyester and nylon and focus on natural alternatives.
✅ Our wallpapers are plastic-free, toxin-free, and biodegradable, ensuring a healthier home environment.